Evaluating application prototypes in the automobile

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

User Experience in Evaluating Virtual Product Prototypes

Experiential and emotional aspects have recently become central to understanding of interaction with technology. Understanding the building blocks of user experience helps in defining and designing better information systems and increasing market success of products. This paper focuses on user experience via users’ evaluations of virtual product prototypes. User experience being subjective, we ...

Deliverable D5.2.3 Application Prototypes (R2)

Investigating the fidelity effect when evaluating game prototypes with children

The game industry is a multi-billion dollar industry, with games being developed for a variety of platforms, devices and emerging technologies. Many of the games that are developed target children. It is therefore important to use an evaluation method that has been validated for use with children if user studies are performed. Adaptations to the evaluations are necessary as factors such as the ...

Approaches for Evaluating the Usability of Assistive Technology Product Prototypes

Young Mi Choi, PhD and Stephen H. Sprigle, PhD, PT Center for Assistive Technology and Environmental Access, College of Architecture, Georgia Institute of Technology, Atlanta, Georgia, USA ABSTRACT User input is an important component to help guide designers in producing a more usable product. Evaluation of prototypes is one method of obtaining this input, but methods for evaluating assistive t...